Watch: SmoKings 2014 123movies, Full Movie Online – The Messina brothers are Yesmoke, a little tobacco company based in Turin, Italy. Originally, Yesmoke was an online store for cheap cigarettes, selling mainly Philip Morris to millions of customers around the world. When sales reached over one hundred million a year, “Big Tobacco” sued them for 550 million dollars, obligating them to shut their website down. As a result, the two brothers decided to build their own cigarette manufacturing company on the outskirts of Turin, taking the fight to Philip Morris in an effort to level the playing field. But today, the Italian government and their severe regulations have changed the course of this on-going debate… It’s like a gangster movie: there are no good guys, just small bad guys fighting big bad guys. Who’s going to win this unfair battle? David or Goliath?.
Plot: The Messina brothers are Yesmoke, a little tobacco company based in modern day Turin, Italy. Originally, Yesmoke was an online store for cigarettes selling its products all over the world. Every day millions of people would buy cheap packets of Marlboro, Camels and Lucky Strikes online. When sales reached over one hundred million, “Big Tobacco” started to fight the “Little Guys” and sued them for 550 Million dollars, obligating them to shut their website down.
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Very nice documentary about the Italian brothers who beat the bureaucrats
The Messina brothers explain the problems of selling cigarettes on the internet. They also point out the hypocrisy of Phillip Morris and the Italian government.A well-laid out video, it starts with some minor issues and proceeds to a full-blown donnybrook from which the stubborn Messina brothers never back down.
It is my opinion that some of the details could have been spelled out at the beginning for a better understanding of the conflict (and that’s why I gave it a 9). As you watch the whole package unravel, however, it becomes clear how the multinationals picked a fight with the local Italian cigarette manufacturers.
I admire the two smokers (and athletes) who started their business and risked their personal fortunes to follow through on their vision. They saw it through despite threats from their banks and lawsuits from American tobacco interests. I’ll watch it again and recommend it to my friends.
Very nice documentary about the Italian brothers who beat the bureaucrats
The Messina brothers explain the problems of selling cigarettes on the internet. They also point out the hypocrisy of Phillip Morris and the Italian government.A well-laid out video, it starts with some minor issues and proceeds to a full-blown donnybrook from which the stubborn Messina brothers never back down.
It is my opinion that some of the details could have been spelled out at the beginning for a better understanding of the conflict (and that’s why I gave it a 9). As you watch the whole package unravel, however, it becomes clear how the multinationals picked a fight with the local Italian cigarette manufacturers.
I admire the two smokers (and athletes) who started their business and risked their personal fortunes to follow through on their vision. They saw it through despite threats from their banks and lawsuits from American tobacco interests. I’ll watch it again and recommend it to my friends.
Original Language en
Runtime N/A
Budget 0
Revenue 0
Status Released
Rated Not Rated
Genre Documentary
Director Michele Fornasero
Writer Michele Fornasero
Actors N/A
Country Italy, Switzerland
Awards 4 wins
Production Company N/A
Website N/A
Sound Mix N/A
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Printed Film Format N/A